Display or advertising device



Dec. 29,1931. so 7 1,838,301

DIS-PLAYYOR ADVERTISING DEVICE Filed March 28, 1950 2 Sheets-Sheet 1Svwcn for,

Dec. 29, 1931.

M. M. EINSON DISPLAY OR ADVERTISING DEVICE Filed March 28, 1930 2Sheets-Sheet 2 gyvocmtoz 7, /3

Patented Dec. 29, 1931 UNITED .s AT s PATENT OFFICE} MonRIs m. EINSON,or YONZKERS, new YORK, nssreivon To nINsoN-rRnnMAncd, me,

OF LONG ISLAND CITY, NEW YORK,A CORPORATION OF NEW YORK V DISPLAY OR-ADVERT ISING DEVICE.

Applicationfiledlllarch 28,1930. Serial 110,439,606.

duce a device which is capableoffolding into.

a small display compass so as to facilitate packingand shipping thereof;thirdly, to design the device so as to simplify thev manufaoturethereof; fourthly, to simplify the op eration of setting up the deviceinto its operative or display position whereby an inexperienced personmay readily perform the operation without need of studyinglengthyidescriptions which are necessary to explain the operation whenthe same is complicated.

In carrying out the invention, the improved device has a body formingaselfcontained and self-supporting complete unit and which body iscomposed of a single sheet blank su'it ably printed, cut and scored andadapted to be folded and retainedin a position, wherein said bodyrepresents a stack of cartons "of a kind commonly employed for packingarticles of merchandise. The bodvmember may be prepared in various waysso as to produce the effect of a pyramid or other form of a stack ofcartons. The cartons are represented inrow's, preferablystandingone ontop ofthe other and said cartons maybe graduated in size so that thecartons in the top row and so on'down are smaller to give a stepped orstaggered appearance to the stack of cartons. Furthermore the row oflarger cartonsbeing at the bottom,-the folded or set up body itselfforms a firm andextended supporting base for the device An embodiment ofhe invention willbe 'hereinafter'more fully described with referReferring to said drawings, particularly ence to the accompanyingdrawings, where Figure 3, the blank A is composed of a single sheet andis designed to form a body of a display device wherein the cartons arerepresented as being stacked in three rows, one on top of the other soas to form a. structure of substantially pyramidalshape with the cartonsarranged to produce a stepped. effect-in the front thereof. The blank Ais divided into a number of sections 1, 2 and 3 which in the foldedposition, form respectively the front face of the first,second andthirdrqws of cartons. Intermediate sections %5 and end section. 6 formrespectivelythe exposed part of the top of the cartons, and tuck-infiapsj 5. and .6 connected respectively thereto retain said sections inthe folded po-. sition. The front faceofthe'bodmas stated, has theappearance of being stepped and which effect is obtained by partlycutting out the sections32 On the lines 7T7 so that said sections 3 2will fold on' the score lines or creases 8 to bring the same in relativever tical position. 5 3 l In the construction] as shown, section 9formsthe back of the erected or'folded-body which is preferably flat andintermediate section 10 between section 9 and 1 provides the bottom ofthe structure, Flapsll with tuck-in ends 12 extend from the varioussec.- tions referred to and are employed for the double purpose ofclosing the sides of the body and to retain the same in. its folded orset up position. The blankA must, however, first be folded in such a waythat the front forming sections are united to the back forming sectionand thisis accomplished by means o-f adhesively securing the glue: laps13 to the back section at the points indicated by the dotted circles 14.When the blank is so unitedthe sections will fold into afiatfpositionby; an upward movement as indicated the broken lines 15 inFigure 2; The latter figure showstheimproved devicein its'set upposition and as the several parts, of the blank bear the samedesignating characters in the setup position, the partscan bereadi- 1ylocated in Figure 2. f

It will be noted that the body, when set up in its, folded position,will be a rigid structure even when composedof comparatively lightweight board and furthermore the structure is such that the sameprovides its own base of support.

In such cases where it is wanted, an additional display card may beassociated with the improved device and this display device wouldpreferably consist of a card or sheet 16 which is adhesively secured tothe back surface of the back sheet 9.

Various modifications may be made in carrying out the constructionaldetails of the in-': vention hereinbefore described or in theapplication of the invention, wholly or partly, and. it is to beunderstood that any modification coming fairly within the terms of theappended claims sh all be covered thereby.

I claim:

1. A display device of the class described composed of a sheet arrangedto be folded to provide a back wall, a base or bottom and a front wall,the latter wall being foldable transversely across to form steps securedto said back wall by connecting pieces so as to collapse thereon andsaid steps being arranged to represent a stack of cartons standing inrows one above the other in a stepped relation to each other.

2. A display device of the class described composed of a sheet arrangedto be folded to provide a back wall, a base or bottom and a front wall,the latter wall being folded transversely across to form steps. saidfront wall being secured at different points to said back wall byconnecting pieces whereby said front wall is arranged to represent astack of cartons standing in rows one above the other in a steppedrelation to each other, and side flaps extending from said back andfront walls arranged to be tucked in and retentively held to close thesides of the structure and to retain the device in an erected or displayposition. a

3. A display device having a vertical nonfolding back wall, a front wallsecured at the bottom by a connecting piece so as to provide acollapsible structure. and said front wall when erected being folded toform steps thereby producing the effect of a structure having apyramidal shape.

4:. A display device having a "ertical nonfolding back wall, a frontwall secured to said back wall at intermediate points and at the bottomby a connecting piece so as td provide a collapsible structure, and saidfront wall being foldable on itself so as to produce the effectof astructure forming a pyramidal shape with steps in the front thereof.

5. A display device of the class described composed of a single sheettransversely creased so as to define plurality of portions folding toform a front wall, a back wall and a bottom or base for the device, saidback wall being composed of a single portion, said front wall beingcomposed of a plurality of portions connected to said back Wall so as tobe hinged thereon to premit downward collapsing of the device, and flapsextending from said front and back walls providing means for retainingthe device in a set up condition.

6. A display device of the class described composed of a single sheettransversely creased across the full width thereof so as to fold to forma structure having a base, a front wall, and a back wall, said back wallbeing composed of a rigid portion of said sheet, said front wall beingcomposed of a plurality of folding portions, said latter portions beingsecured to said back wall and arranged to fold into a collapsed positionrelatively to said rigid back wall, and flaps extending from said frontwall portions and said back wall operating as means for retaining thestructure in the set up position. 7. A display device of the classdescribed having a folding front wall and a rigid back wall connectedtogether at the bottom by a portion forming a base, said folding frontbeing secured to said back wall by hinged connections, said foldingfront forming steps when the device is in the set up position, andextensions from said front and back walls operating to retain the devicein the set up position.

8. A collapsible display device composed of a sheet transversely creasedto provide a plurality of portions forming a rigid back wall and afolding front wall, said walls being hingedly connected together by asection forming a base for the device, and said folding front beingarranged to represent objects stacked in the form of a pyramid.

. 9. A collapsible display device composed of a sheet folding to form arigid back wall, a folding front wall, a portion connecting said backand front walls forming the bottom or base for the device, said frontwall being composed of a plurality of folding portions each secured tosaid back wall so as to collapse thereon, retaining flaps extending fromsaid front and back walls whereby the device is retained in the set upcondition, and said front wall portions being set in and hinged toadjoining portions so as to stand one above the other in steppedrelation.

10. A display device of the class described composed of a single sheetblank, said blank being divided into a number of portions comprising oneportion forming the bottom or base of the device, a single portionextending from said base in one direction forming a rigid back wall forthe device, a plurality of portions connecting one to the otherextending from said base in an opposite direction, said latter portionsbeing arranged relatively to each other in a manner whereby they form astepped display front when the device is set up, each of said portionshaving means whereby they are separately secured to said back wall, andfolding flaps extending lateral- 1y from both said back and front Wallforming portions whereby the device is retained in the set up position.

Signed at Yonkers, county of West Chester, 5 State of New York, this26th day of March,

MORRIS M. EINSON.

